Amyotrophic Lateral Sclerosis

There are a heterogeneous group of degenerative diseases that involve destruction of the large motor neurons of the brain. Amyotrophic Lateral Sclerosis (ALS) is one. The motor effects of this disease can be devastating. The usual course is a progression to death within 3 to 4 years. In the United Kingdom, ALS is often known as motor neuron disease. ALS is a progressive neuromuscular disease that weakens and eventually destroys motor neurons that connect the brain with the skeletal muscles.NIEHS grantee Serge Przedborski of Columbia University has pioneered the investigation of the molecular mechanisms leading to the death of neurons that occurs in ALS and Parkinson disease. ALS, the most common adult-onset paralytic disease, is most commonly diagnosed in middle age, and affects men more often than women. Patients gradually lose the ability to speak, swallow, and move voluntarily. Sensory function and intellectual ability are unaffected, and death usually results from loss of respira tory function.The disease affects all racial, socioeconomic, and ethnic groups, and the life expectancy of ALS patients is usually three to five years after diagnosis. ALS results in progressive damage to the pyramidal motor system. There is a degeneration of both the upper and lower motor neurons leading to muscle weakness, atrophy, and losts of function. In most cases there is no loss of sensation, and intellect and sphincter control are preserved. The damage is typically bilateral, and although usually rapid in progression, the disease may on occasion proceed slowly, or stabilize after a period of progression. The reported incidence is about 0.4 to 1. 8/100,000 (Tandan & Bradley, 1986) and prevalence estimates range from 4 to 7/100,000. The mean age of onset lies between 55 and 60 and the disease is more common in males than females (2:1; Hudson, 1981). Death is usually preceded by progressive respiratory failure. The cause of ALS is unknown. In about 5% to 10% of cases the disea se is familial; in most of these cases the mode of inheritance is autosomal dominant. The disease also occurs amongst the Chamorros on the island of Guam at a much higher rate than elsewhere, suggesting an environmental toxin can cause the disease (Rowland, 1987).However, the majority of cases arise sporadically. Cognitive Deficits Clinicians working with ALS patients generally conclude that the disease does not cause dementia. Although there are cases of ALS where dementia does present, this can be attributed to the concurrent effects of DAT (Caroscio, 1986). Testing ALS patients with intellectual scales has produced mixed results. Poloni, Capitani, Mazzini, and Ceroni (1986) found no difference on the WAIS between 21 ALS subjects and 21 comparison subjects with nondementing neurological conditions.In two other studies (Gallassi, Montagna, Ciardulli, Lorusso, Mussuto, & Stracciari, 1985; Iwaski, Kinoshita, Ikeda, Takamiya, & Shiojima, 1990) intellectual deterioration in ALS patient s was found when the test results were compared to those of healthy controls. It remains to be determined whether these cognitive changes occurred as a result of ALS, or whether the differences were due to the nonspecific effects of hospitalization and treatment. ALS is not generally regarded as a dementing disorder. Psychosocial ConsequencesThe individual with ALS faces major problems in communication because of dysarthria, a reduction in mobility, pain from muscle atrophy, and the knowledge that the disease will progress to incapacity and death. Motor dysfunctions occur in the absence of cognitive decline and so patients retain the capacity for awareness of their disabilities. The nature of the disorder is likely to provoke an emotional response. The onset of the disease provides an illustration of the working of psychosocial stress model outlined in the next chapter. Although ALS patients confront the disorder with courage (B.S. Gould, 1980), the debilitation caused by the diseas e challenges the capacity to adjust in even the most resolute individual. Luloff (1986) describes the demands and emotional sequelae of the disease as follows: Loss of resources — physical, psychological, social, and economic — evokes grief and depression. As the patient anticipates experiences or experiences failures in mastering problems and challenges of everyday life, he develops feelings of helplessness†¦. Helplessness and failure, real or anticipated, lead to decrease of self-esteem, sense of worth, dignity and confidence.Anger becomes mixed with fear and accentuated by limitations in ability to master everyday problems, in achieving relief from tension, and in providing oneself with gratifying experiences. Anger is often directed against oneself for being damaged, helpless, and worthless, and a failure. . . . Anger is also directed against other persons, and at natural processes which appear to be increasingly harsh and threatening as the individual becomes progressively impaired and weaker. (p. 268) Although anecdotal reports of depressive and emotional reactions are common in the literature, few studies have examined emotionality in ALS systematically.Houpt, B. S. Gould, and Norris (1977) found that the incidence of depression in ALS was comparable to that in cancer patients. About 65% of the ALS patients scored in the nil-mild range on the BDI, 32. 5% were moderately depressed, and 2. 5% were severely depressed. Other reactions to ALS have been cited in clinical reports including denial (Tandan & Bradley, 1985), guilt (Luloff, 1986), and diminished self-esteem (Ringel, 1987). Emotional lability and inappropriateness have also been reported on occasion (Gallagher, 1989). These symptoms have been attributed to damage to brainstem nuclei.Controlled investigations of psychiatric symptoms suggest these are not a consequence of ALS (Houpt et al. , 1977; Peters, Wedell, & Mulder, 1977). Families and caregivers are likely also to feel dist ressed by the onset and progress of the disease. The physical deficits reduce the patient's mobility and communication, leading to greater dependence on the family for emotional and functional support. The demands involved in caring for the ALS sufferer at home can result in the caregiver feeling alone, housebound, and unappreciated. Financial concerns and preexisting family conflict may accentuate these problems (Ringel, 1987).For spousal caregivers there are many changes in role to be contemplated. Finally it is important to recognize that many people with ALS adapt to their illness in a creative, positive, and stoical manner. In an insightful commentary, B. S. Gould (1980) described how many ALS patients project a positive aspect to the people around them. Although this may mask a deeper and realistic concern or fear, the use of some degree of denial may represent an adaptive response to the disease. In his view, the role of the counselor may be to provide a supportive environmen t in which this despair may be acknowledged:The ALS patients in our series frequently maintained a strategy of partial denial throughout their illness, but in a most healthy fashion. Reality was not denied as much as redefined; the most distressing immutable aspects of the disease were not part of ordinary conscious functioning, and hope was maintained. Under safe conditions that allowed reflection and ventilation, however, the second-order denial was easily overridden; distressing awareness was allowed to enter the consciousness in a controlled fashion, and considerable dysphoric tension was discharged.Treatment Highlights In view of the fact that by far there is no treatment for ALS and there is no known cure. Current theraphy consists of a daily dose of an experimental drug. For this reason, it is still best to count on the available resources for the treatment of ALS. The drug myotrophin will be injected twice a day, alternating left abdomen, right abdomen, left thigh, right thi gh to reduce scarring, as well as regular visits from occupational and physical therapists. Neither drug is really thought to do much, but they are all there is right now.The physical therapy controls the rate of atrophy and minimizes edema in the extremities. It is also helpful to ingest huge amounts of vitamins. Three thousand milligrams a day of vitamin C and 800 milligrams of vitamin E, both of which are thought to be especially important in protecting the outer nerve cell sheath. Sublingual B12, antioxidants, CoQ10 and other dietary supplements are also thought to slow the disease’s progression. Ventilation is Still on Top From the patients’ perspectives, there are certain issues on the use of mechanical ventilation for the treatment of ALS.These may include the examination of the process of and factors involved in decision making by people severely disabled by the disease by the time they face the choice of whether to use the support of mechanical ventilation. Mo reover, issues that should also be addressed will include patients’ impact on family, the decision as related to level of disability, and the ventilation availability through a nasal mask. Research format will include several general questions along with a demographic information questionnaire.These general questions will focus on obtaining information about the process of the participant in their consideration of the use of mechanical ventilation, their current decision on the use of mechanical ventilation, the influence of others, and their decision’s commitment. Interviews will also be utilized for the participants so that they will be rated according to their function in the areas of speech, swallowing, lower and upper extremities with the use of ALS Severity Scale as designed by Hillel et al.(1989). The scale allows for rapid, ordinal measurement of the aforementioned areas. Each symptomatic area is rated from 1 to 10, with 10 indicating normal functioning and 1 r eflecting the most severe disablement. A total score of 40 would denote normal functioning in all four areas. Since several participants were unaware of available ventilatory options, the physician on the research team individually met with the participants who had not already gained knowledge concerning ventilatory methods.During these meetings, the physician imparted basic information on the following: the disease process that leads to respiratory insufficiency, simple measures such as positioning in alleviating respiratory distress, the capability to discontinue use of assisted ventilation, availability of palliative measures in end-stage ALS, care needs of people with the use of mechanical ventilation (such as suctioning of excess secretions; management of the ventilator itself, including arrangement for regular maintenance; and possible necessity of a caregiver 24 hours a day), and types of mechanical ventilation.The two basic methods of mechanical ventilation are a nasal mask and a tracheostomy. A tracheostomy is a surgical opening into the trachea to which a ventilator hose is connected. The nasal mask method is noninvasive and involves wearing a plastic mask apparatus over the nose, held in place by a strap around the back of the head. The mask can be awkward and uncomfortable and may slip out of place at night. Limitations In view of the reason that only a limited time was allowed for completion of the work, fiscal and temporal constraints were in effect, thus limiting the size of the subject sample.The principal author was also the clinical social worker for the participants. The principal author's familiarity with the participants may have influenced the selection process and the responses of the participants. Patients who had no means of communication were not approached to take part in the study. Participant population was unequally distributed by gender, as there were 11 men and two women, and by race, as all were white. All participants had a co mparable baseline knowledge of ventilatory methods.Four participants were atypical of classical ALS in that they had been diagnosed as having the disease for between nine and 23 years. A significant portion of the interviews with those participants already using mechanical ventilation was retrospective and based on recall. Not all participants answered all questions, and not all questions were applicable to all participants. Results may not be replicable with a different or larger sample. Conclusions Both past and present researches have failed on their quest for the cure or treatment of ALS.While this is apparently true, there are nevertheless several treatments that are found to be promising and responsive to patients. Individually, a specific approach may not be effective enough for treating ALS but a collaboration and combination of all known and practiced treatments is proved to be helpful. By now, this is the least that we can do for treating ALS while attempts are made in fin ding a cure for this certain incurable disease. References Caroscio J. (Ed. ). (1986). Amyotraphic lateral sclerosis: A guide to patient care. New York: Thieme.Gallagher J. P. (1989). Pathologic laughter and crying in amyotrophic lateral sclerosis: A search for their origin. Acia Neurologica Scandinavica. 80, 114-117. Gallassi R. , Montagna P. , Ciardulli C. , Lorusso S. , Mussuto V. , & Stracciari A. (1985). Cognitive impairment in motor neuron disease. Acta Neurologica Scandinavica. 71, 480-484. Gould, B. S. (1980). Psychiatric aspects. In D. W. Mulder (Ed. ), The diagnosis and treatment of amyotrophic lateral sclerosis (pp. 157-168). Boston, MA: Houghton Mifflin. Hillel, A. D. , Miller, R. M., Yorkston, K. , McDonald, E. , Norris, E H. , & Konikow, N. (1989). Amyotrophic Lateral Sclerosis Severity Scale. Neuroepidemiology. 8, 142-150. Houpt J. L. , Gould B. S. , & Norris F. H. (1977). â€Å"Psychological characteristics of patients with amyotrophic lateral sclerosis†. Psyc hosomatic Medicine. 39, 299-303. Hudson A. J. (1981). â€Å"Amyotrophic lateral sclerosis and its association with dementia, Parkinsonism, and other neurological disorders: A review†. Brain. 104, 217-247. Iwasaki Y. , Kinoshita M. , Ikeda K. , Takamiya K. , & Shiojima Y. (1990).â€Å"Cognitive impairment in amyotrophic lateral sclerosis and its relation to motor disabilities†. Acta Neurologica Scandinavica. 81, 141-143. Luloff P. B. (1986). â€Å"Reactions of patients, family, and staff in dealing with amyotrophic lateral sclerosis†. In J. Caroscio (Ed. ), Amyotrophic lateral sclerosis: A guide to patient care (pp. 266-271). New York: Thieme Publishers. Peters P. K. , Wedell M. S. , & Mulder P. W. (1977). â€Å"Is there a characteristic personality profile in amyotrophic lateral sclerosis? † Archives of Neurology. 35, 321-322. Poloni M. , Capitani E.Mazzini L. , & Ceroni M. (1986). â€Å"Neuropsychological meas ures in amyotrophic lateral sclerosis and t heir relationship with CT-scan assessed cerebral atrophy†. Acta Neurologica Scandinavica. 74, 257-260. Ringel S. P. (1987). Neuromuscular disorders. New York: Raven. Rowland L. P. (1987). â€Å"Motor neuron diseases and amyotrophic lateral sclerosis: Research progress†. Trends in Neurosciences. 10, 393-397. Tandan R. , & Bradley W. G. (1985). â€Å"Amyotrophic lateral sclerosis: Part 1. Clinical features, pathology, and ethical issues in management†. Annals of Neurology. 18, 271-280

Counselor’s Role

Counselors are those who listen and help resolve difficulties (Gladding, 2007)). Nonetheless, most people have a vague idea on what counseling is about. This is rooted to how counseling is done in the past. Counseling exists in different trades as advisers or experts in the field. As a profession, counseling is important since it focus on the growth and wellness of people who suffers from mental disorders. It differs from psychotherapy and guidance.Guidance is achieved through helping the person find the best choice. Whereas, counseling is about helping the person create changes to overcome his present condition. Psychotherapy involves with analytic therapy that try to create constructive changes that can take several sessions. It deals with serious mental disorders that are compounded by emotional, social, physical issues and conflicts that was experienced, is experiencing and perceived by the individual (Gladding, 2007).According to the American Counseling Association, (as quoted i n Gladding, 2007), counseling is concerned about an individual’s wellness, pathological concerns and personal growth, it is done in a short-term (not more than a year), their therapies are largely theory based and the process requires developmental intervening. The responsibilities of a counselor to his/her professional association is on the way he/she conducts counseling which is based on his/her intention and/or purpose (Gladding, 2007)). The counselor must be able to establish rapport.He must have enough background knowledge on what was to be counseled, for instance family problem or child delinquencies. The counselor must identify the problem then assess how it will be delivered. In the process of problem solving, the counselor must be open-minded for alternative actions since everything depends upon the client’s reaction/s and participation. It is the ‘responsibility of the counselor to inform the client/s of the confidentiality that an organization (Gorlin, 1999)’ or one’s professional association place on counselors.Counselors must respect the client’s right to know the results, the interpretations made, and the bases for their conclusions and recommendations (Pope-Davis and Coleman 2001). To be able to promote the awareness of the profession to consumer groups and organization, a counselor can try to create blogs and articles regarding how they resolve problems. Counselers can write in news or magazine articles giving out their opinion and somehow differentiating their role from psychologist, educators and trainers (Gllading, 2007). They must engage in public presentations during seminars of civil groups and clubs.They need to make themselves known and how they different from psychologist and educators. Voicing out their opinion on what needs solving and attention could be a great way to promote the awareness of people regarding their profession (Gladiing, 2007). For instance, counsellors in university can affec t the behaviour of the institution concerning color and racial discrimination. When as student ask for their help regarding the matter, most specifically, if a professor made a discriminatory claim, the counsellor can ask the institution for proper actions (Pope-Davis and Coleman, 2001).Through extending their influence to political matters, counselors can best benefit by subjecting the law through their findings and observations to limit the chances that the problems that they resolved or trying to resolve would happen again. Through being informed about the laws, counselors depends their position regarding certain issues (Pope-Davis and Coleman, 2001). Laws about abortion would help the counselor chose the most effective way to resolve a young girl’s dilemma. Establishing connections with prominent legislators would also advance interest.Understanding the political jargon would give a counselor an edge if he/she wants to propose certain changes in law. Lastly, through being persistent, a counselor might affect how legislator think (Gladding, 2007). References Gladding, ST. (2007). Counseling: A Comprehensive profession. GGS Pearson Education, Inc, New Jersey.. Gorlin, R. (1999) Codes of Professional Responsibility. BNA Books. Washington D. C. Pope-Davis, D. and Coleman, HLK. , (2001). The Intersection of Race, Class, and Gender in Multicultural Counseling: Implications for multicultural counselling. Sage Books. Michigan.

Develop a consumer behaviour report to be submitted to the M.D of a Essay

Develop a consumer behaviour report to be submitted to the M.D of a fashion clothing brand of your choice to outline the key issues facing the company in terms - Essay Example The Armani brand has a diverse appeal because it has line catering for special groups. Some of these consumers include the mature classy kind, young trendy consumers, children, wealthy and middle income consumers. The fashion industry is a competitive industry. There are a number of industries that could be viewed as Armani’s competitors. Some of these include; Christian Dior who has received acclamation for depth in his designs, Yves Saint Laurent has received acclamation for modernity in their designs, in 2006 they incorporated Asian themes in their clothing lines. Gucci received an award for being the highest selling brand from Italy in the year 2006. Gucci has acquired a reputation in the music industry by securing a market there. Gucci also made smoking tuxedos last fall. The clothing line is located all over the world. This implies that there is a wide client base for the company. Economies in those countries are improving and the need for clothes has increased. This means that the market is quite receptive at this moment. It is highly valued in Hollywood and fashion generally. It earns three billion euros to prove this point. It has a number of challenges that include: overstretching the line by venturing into too many products, having a strong personality behind the line- he may pass away and leave the brand hanging; it also has too many lines that may appear as if they are offering the same products. Armani Collezioni: this is the second most expensive clothing line in the Armani brand. This product focuses on the more mature consumer who is not looking for ‘hip’ clothes but prefers classy ones. The line is sold in various high profile department stores like David Jones and Harvey Nichols. Emporio Armani: this clothing line focuses on younger consumers. It offers a variety of trendy wear like jeans and t-shirts. It is an intermediate line that is not too expensive or too available either. It is found in boutiques and departmental

Bowdoin College and the Point of Education Essay

Bowdoin College and the Point of Education - Essay Example Bowdoin College's commitment to the common good is expressed in its mission, on the Academics – Common Good page: â€Å"A commitment to the common good isn’t just about giving back. It’s about looking forward and connecting who you are and what you can do to a greater purpose. We all want to live in a better world, but it’s not always clear where to start†. The common good is what inspired me to choose Bowdoin College to attend. In my opinion, the academy has to justify its existence, it's funding. People are putting in their hard-earned money, through taxes, donations, grants and tuition, to subsidize this institution. It is true that expanding the boundaries of human knowledge is a worthy endeavour. But so are many other things that people could spend their money on. Bowdoin College distinguishes itself by giving back to the community. I am interested in the Bowdoin College community outreach programs. Not only are these programs excellent for the college to build its connection to the communities that it resides in, but this is also a great way to apply my skills immediately. I will learn how to interact with the community, with leaders, and get real-world experience while still in college! What a wonderful career builder, and a great way to build the contacts essential for my ongoing professional success. Bowdoin College recognizes that the point of education is to give back to our communities, and I am proud to consider this institution for that reason.

MICROSOFT IN CHINA Research Paper Example | Topics and Well Written Essays - 3750 words

MICROSOFT IN CHINA - Research Paper Example When looking at Microsoft, it can be seen that different objectives have expanded with the ideology of moving into the global market. This includes changes in both the internal and external environment. The expansion is one which differs according to region and based on the growth and objectives within the company. The movement of Microsoft to China is one which incorporated specific positioning and growth strategies. This has created new global markets while altering the strategies and approaches to the growth. This has allowed the corporation to continue to expand while having the capability of adding into the main objectives for growth. Objectives of Expansion The basis of Microsoft as an American company is one which was based on expanding the economic potential and spread of products throughout the globe. The original focus was to integrate the products of Microsoft into the local market while collaborating with other businesses in terms of software products and developing techn ologies in the region. To begin, Microsoft developed offices in central cities and areas that could offer more expansion. Currently, there are over 10 cities which hold general locations for those who are looking into technology. The expansion includes a research and development center, technology centers and a support center. The main approach was to add in both products and services to the region, specifically with a competitive edge that would fit with the region while integrating into the market. To move into the market, Microsoft incorporated Windows server and tools, business solutions, mobile devices, MSN and home and entertainment products. The expansion began in 2002 with a collaborative effort with the National Development Reform Commission, specifically with the agreement of building and expanding the software industry in the region. The prospects have expanded into new strategies for services with a $62 million strategic investment to various companies for state owned en terprises that incorporate Microsoft strategies, training areas and IT parks for expansion of the products and services of Microsoft. This is combined with the decision to collaborate with local efforts and the government of China, both which are offering continuous expansion into the region while having specific Microsoft offices that are able to carry the Chinese culture while offering competitive products for the market (Microsoft 2011). The objectives is then able to include well – rounded approaches that enhance both services and products in the greater China region while matching with the cultural and political aspects of the region. The objectives with Microsoft are furthered with strategies that are able to create stronger responses with both the internal and external environment. For the internal environment, Microsoft is able to provide more investments with returns in the region. There is also the ability to have access to more human assets that add in innovation a nd opportunity for the business. By using this as a main objective, Microsoft is abl

Juvenile Justice Authority in Maine Term Paper Example | Topics and Well Written Essays - 1250 words - 1

Juvenile Justice Authority in Maine - Term Paper Example The juvenile justice system in Maine is functional inside the greater juvenile justice framework of the United States. The theory behind this framework is based on extensive research, experience, and sociological introspection. Critical theorists and sociologists hold juvenile delinquency and juvenile justice in the terms of a class structured capitalist society. â€Å"They point to economic and social inequalities that increase the probability of lower-class youth turning to crime because so few opportunities are open to them. Critical criminologists contend that the origin of the concept of delinquency and juvenile justice in America is based on economic and class differences.† (Hesse and Lawrence, 2010, p. 59) The juvenile justice authority in Maine practically implements the conceptual framework based on this theoretical perspective. Under the auspices of Maine Department of Corrections (MDOC), the juvenile services of the state seek to establish a society oriented approac h that will give rise to a collaborative and supportive social system including the individuals along with their communities and families. Thus, the factors that put children at risk can be addressed and necessary action can be taken in proper time. Technically, the resultant functionary is both proactive and amply oriented to the social needs. The Maine Department of Corrections (MDOC) regulates juvenile justice in the state through its Division of Juvenile Services, which is the main juvenile justice authority in the region. In their publication Taking Measure, the authorities have explicitly explained their mission in the following words: â€Å"To promote public safety by ensuring that juvenile offenders are provided with education, treatment and other services that teach skills and competencies.

Gp3 performance management and employee services Research Paper

Gp3 performance management and employee services - Research Paper Example It will allow them cooperating in a professional manner towards the accomplishment of their goals and objectives. Apple Inc is a real life example that has the following pattern and model in practice. Google inc. is another example of the same kind where free hand and communication means are provided to the employees and they make use of their efforts in a completely cordial manner. The two of them have uniform system of operations where the appraisal systems are intact and the employees get regular and timely feed back with regard to their contributions and efforts in the overall projects at hand. The performance management program which is based on effective communication and equal opportunity imparting to the different domains will allow for the clear goals determination and easy accomplishment of the tasks. Talent management and communication build up models were the two performance management and overall productivity enhancement models and programs suggested and initiated for the purpose of improvement in the organization. Out of the two short listed programs (talent management and communication enabling means), the latter was chosen. This was chosen so based on the realization of the need for an effective communication channel presence in the modern times where enterprises are connected by the virtual means of communication (Lesikar, 2005, p 3). The new program will be communicated to the employees through formal and informal methods. In the informal methods the daily routine activities will encompass the guidance and details sharing. The formal methods of transferring the idea and knowledge would include the seminars, training sessions, visits and other practical demonstrations which will enable them working in a more amicable environment based on effective production and desired outputs at the end of the undertaken objective and plan. The possible consequences of inadequate performance reviews will include failure

Organisational behiever design Essay Example | Topics and Well Written Essays - 750 words

Organisational behiever design - Essay Example So lack of appropriate leadership was the main issue for the company facing so many crises. Following are the related four sub issues. One of the four sub issues was lack of motivation amongst employees. It is very important to keep the working environment challenging for the employees so that they are kept motivated. But again how challenging it should be so that it does not harm the productivity is again the leader’s responsibility. By the implication of the expectancy theory, the employees of the company could have been motivated. The theory relates to the determinants of the attitudes and behaviors at the workplace. There are three things that this theory explains that are valence, instrumentality and expectancy (Judge and Robbins, 2010). Valence is the measure of the attraction and the satisfaction associated with the predefined outcome for an individual. Instrumentality is the belief of the person regarding the relationship amongst performing the action and experiencing the outcome. Expectancy is the belief related to the link amongst the effort making and the good performance in true terms. So if the CEO at that time could have been able to use this theory then the results might not have got worse like in the decade of his leadership. Maslow’s Hierarchy of Needs Theory is one other theory that applies in this case. The reason is that the new CEO failed to fulfill the two higher level needs of the employees of the company that are the esteem and self actualization, Esteem incorporates internal factors like self-respect, achievement and autonomy external factors like recognition. Self-actualization relates to things like achieving your potential, growth and self-fulfillment. The new CEO could not safeguard the higher order needs of the Maslow’s Hierarchy Need Theory. Another sub issue was lack of trust in the company amongst the CEO and all levels of employees. It is known that trust is an expectation that is positive that another does not and will not by words, decisions and actions act opportunistically. Trust is based on two things mainly that are familiarity and risk. Trust has a lot of dimensions mainly like integrity, competence, consistency, loyalty and openness etc. Integrity relates to things like truthfulness and honesty, competence means the interpersonal and technical knowledge and skills, consistency relates to predictability, good judgment and reliability under various situations, loyalty means the willingness to safeguard and protect face for any other person and openness relates to the reliance on someone else to provide you the truth in full. Basically there are three types of trusts that employees in any company can experience. One is deterrence or fear of punishment based trust, the other is identification or trust based on mutual understanding, appreciation for other people’s desires and wants, and the knowledge based or behavioral predictability based trust that roots back to the inter action history. At J.J. Meyers Company the basic issue was that the trust was deterrence based. It means that the employees feared punishment and were forced to trust the CEO whereas they dint not like his leadership style at all. One other issue was that the expectations of the employees were not being fulfilled as they were being in the previous times of success of the company. The culture, the leadership style, the communication, group dynamics are the things on which the perception of the worker is based and these are the things that direct the

Personal And Professional Development Essay Example | Topics and Well Written Essays - 1750 words

Personal And Professional Development - Essay Example Trainings, workshops, and observations, in addition to other professional development activities, help educator’s enhance their own teaching skills. This enables new and veteran teachers alike to be able to take their teaching to an entirely new level. Professional development involves not only the learning of new instructional methodologies and strategies, but they also enable individuals to keep up to date with new technology that can be effectively implemented into today’s modern classroom. In today’s rapidly advancing and globally progressive world, it is more important than ever that teacher’s today strive to grow professionally in their own right, so that they can foster the continued growth of their own student’s as well. 2. Learning-Environment Observation Studies Gaining the confidence required to be an effective teacher can often come by observing others in action. In so doing, the mentality shifts from one of trepidation to one of accompl ishment. As we see others performing duties well, we begin to feel that we can do the same. This involves observing multiple disciplines to gain a solid overview about the teaching styles evident in the classroom that both promote and foster an environment conducive to the learning process. It is also important to observe others as a means of teacher development. Rossner (1992) argues that, â€Å"Teacher development is not just to do with language or even teaching: it’s also about language development, counselling skills, assertiveness training, confidence building, computing, meditation, cultural broadening – almost anything in fact† (p. 4). Teaching is about much more than communicating facts and figures to young people. It is... This report stresses that professional development can help a new teacher grow in his or her abilities, in addition to leading to an increase in self-confidence. As a new educator in the second year of a teacher-training program, it is important to understand this process begins now. The prospect of entering a class of bright, young, and energetic students without any proper training or observations under my belt would be quite frightening indeed. This paper makes a conclusion that as has been demonstrated to this point, this module has instilled in this student the importance that personal and professional development has on the life of an educator. Teachers must be willing to constantly grow into their profession. New teachers have the responsibility to observe, learn theory, implement methodologies, and adapt to an increasingly technological and globally connected world. Teaching is a serious profession. Young people only possess a limited amount of time to acquire all of the skills and training that are necessary for themselves to enter into society as productive members, so teachers must work hard to ensure that this transition is as effective as possible. This begins with a thorough understanding of what it takes to be an educator, transcends into the role of counsellor and mediator, and continues to the role of life-long learning. In the end, teaching is a most rewarding profession, but also one that requires a great de al of foresight and perseverance.

Public Relations Research Paper Example | Topics and Well Written Essays - 750 words

Public Relations - Research Paper Example The company was faced with the major crisis when one of its most popular products, extra-strength Tylenol capsules were used as murder weapon to kill three people in Chicago on 30 September, 1982. Another three people also dies by consuming the capsules which had traces of cyanide. The PR efforts were successful in reaffirming company’s commitment towards the welfare of the people. The case study of Johnson & Johnson involved two types of public: internal public comprising of the company’s management and workforce; and external stakeholders like shareholders, public who uses the products, distributors, media and all those who directly or indirectly are impacted by the use and misuse of the products. The timely communication to the public by the Chairman of the company assured them of their fair intention to investigate the issue and to withdraw the lot that was used in the crime. It strengthened company’s credibility amongst its stakeholders. No, at that time, the company followed the best recourse to rebuild its image. The public messages and appearance of the CEO in the media greatly helped the company to project its stand on the issue. Indeed, Burke’s appearance on the ‘investigative news program 60 Minutes’ was the best strategic exercise in PR that not only convinced the public but also changed the opinion of the media about the company’s future. The projection of its image to the public influenced the factors that have direct implications on issues and define its stand to the issues and the way it is handled by them. The company used various tools of public relation. PR briefing was used to disseminate important information regarding company’s position vis-Ã  -vis the product, extra-strength Tylenol capsules. Accepting that cyanide was used in its premises was a huge step forward in establishing its credibility and transparency of the company’s functioning in the eyes of its various

The Curious Incident of the Dog in the Night Essay Example for Free

The Curious Incident of the Dog in the Night Essay Sam Hickory February 17, 2010 Hum/Eng.9 The Curious Incident of the Dog in the Night-Time In the novel, the voice of Christopher is important because if it was told from a different perspective it would be difficult to understand what goes on in Christopher’s mind and what the traits of a person with autism are. If this story was told from the perspective of a different character for example, Christopher’s father, the story would mainly be about how his wife left him, how its hard to take care of a child with autism and would not include the death of Wellington. If he included all of this in his point of view in the story then it would be less entertaining and interesting to read. Then Mark Haddon’s purpose of showing the world what it is like to be autistic would not be accomplished. First of all, Christopher’s voice is important because if it was told from a different perspective it would be different to understand what Christopher is thinking and what the traits of a person with autism are. He tells his story the way he sees it. He also includes many details and descriptions of the people around him. For example, in the beginning of the story he mentions a descriptive image of Siobhan, he writes, â€Å"Siobhan has long blond hair and wears glasses which are made of green plastic† (5). Christopher does not understand figurative language because he takes everything very literal. In the beginning of the story, Christopher mentions an important detail about his novel, he writes,†this will not be a funny book. I cannot tell jokes because I do not understand them† (8). Throughout the story, Christopher mentions little details about himself like how he doesn’t like being touched, being in big crowds, and does not like strangers and will keep asking the same question over and over again until his question is Alexus Martinez February 17, 2010 Hum/Eng.9 answered. As you can see, these little details help interpret what the traits are to a person with autism. Christopher needs order and stability as he deals with autism because it makes his life happy and safe. Anything that jeopardizes this not only damages his mental state, but also brings him physical pain. Second, if this story was told from Christopher’s dad perspective, the story would mainly be about how his wife left him, how it is hard to take care of a child with autism and throughout all of this he would not mention the death of Mrs. Shear’s dog, Wellington. Christopher’s father, Ed Boone, would start talking about the past with his wife and how she left him. For example, in the middle of the book, he sees that Christopher read the letters from his mother, he says, â€Å"I did it for your own good, Christopher. Honestly I did. I never meant to lie. I just thought†¦I just thought it would be better if you did not know†¦that†¦that†¦I did not mean to†¦I was going to show you when you were older† (114). This shows that Christopher’s father told his son lies because deep down inside of him he was hurt still and tried to forget about the pain in him by not mentioning her name. Throughout the story, Christopher’s father has patience for his son once in a while. He is a good father and even though he sometimes loses his temper, he still loves Christopher. The hardest thing for Christopher’s father is telling Christopher to be staying out of peoples business. He tells him this because Christopher wants to find out who killed Wellington which bothers his father. Whenever Christopher mentions Mr. Shear’s name, it upsets him because Christopher’s father’s wife had an affair with Mr. Shears. For example, in the story, Christopher mentions about Mr. Shears being the prime suspect and his Alexus Martinez February 17, 2010 Hum/Eng.9 father shouts saying, â€Å"I will not have that man’s name mentioned in my house† (49). He says this because every time he hears Mr. Shears name in his home, it brings him pain but also gets him upset. Throughout the story, Christopher mentions a lot about himself. The things he likes and what he dislikes. He also mentions about Siobhan and how she helps him through his life. If this story were told from the perspective of Christopher’s father it would not be interesting or entertaining like the way Christopher put it. His father would not include any math pictures and equations that Christopher included or the way he always talked about his dreams and the way he thought about people. Christopher’s father would not include any of this or may not include his opinions on things. If none of this was included in the story if told from the father’s perspective, it would make the book dull and boring. In conclusion, the Curious Incident of the Dog in the Night-Time by Mark Haddon, the voice of Christopher is very important because he tells it from his point of view. If it was told from Christopher’s father, Ed Boone’s point of view, it would be different to understand what Christopher is thinking and what the traits are to a person with autism are. Christopher’s father would mainly include the past with his wife and how it is to raise a child with autism. He would not include the death of Wellington. If the novel did not include any of this, the book would be less entertaining and interesting. Then Mark Haddon’s purpose of showing the world what it is like to be autistic would not be accomplished. The book would not be that good of a book if it was told through a different perspective. Alexus Martinez February 17, 2010 Hum/Eng.9 Works Cited 1. Haddon, Mark. The Curious Incident of the Dog in the Night-Time. New York: A Division of Random House, Inc, 2003.

The Rise Of The Papacy In Rome

The Rise Of The Papacy In Rome The ascendancy of the bishop of Rome over the whole of the Catholic Church, an institution recognized as the papacy, took centuries to grow. During the first few hundred years of the church, the title pope, which denotes father, was applied for any important and esteemed bishop. Furthermore, the bishop of Rome was one of a number of significant bishops in Christendom. Rome had always been treasured for her relationship with Paul and Peter and her stand as the Church in the Empires capital. This was particularly noticed after Christianity was made legal under Constantine which made the importance of that office grow further with each passing roman bishop. The dogma of the authority of the pope ultimately reached its height in the late 13th century, when Pope Boniface VIII asserted full religious and non-religious authority over every human being.  [1]   Rome prior to Pope Gregory In 535 it was invaded by an army sent by the emperor Justinian to bring it back under the control of the Roman Empire, the capital of which was now Constantinople.The war between the Ostrogoths and the Empire lasted for some twenty years, devastating the countryside and disrupting social organization.546 the city lay uninhabited for forty days. The final victory of the imperial forces left Italy dangerously open to the attentions of another Germanic group, the Lombards. In 568, under their king Alboin, they made their way into Italy, and by force of arms steadily established themselves over most of the peninsula. During Pope Gregory regin Gregory the Great whos life culminated in his holding the office of pope (590604). line of popes whom assumed office after Pelagius I (556-561) who was unworthy Pope but was forced on the Church by Justinian.He is generally regarded as one of the outstanding figures in the long. The empire was unstable and Byzantine power had greatly subsided.[1] This was the world into which Gregory, who was drawn to monasticism, was born. Gregory had an interesting and refreshing outlook on missions. He was spurred on to his first missions project in response to the king of Lombard refusing baptism for his subjects. He renewed the church using Benedictine principles. The Bishop of Rome had an immediate impact on believers by reformed congregational worship by introducing choirs in order to read liturgy, he raised the standard of education of the clergy, and an emphasized in preaching. He took the task of protecting Rome from the Lombard threat that lasted in treaty that lasted for a short time period. This was only one treaty of many since Gregory negotiated treaties with several barbarian kings which helped take political steps to protect the Christian community by being destroyed by war. This helped him become the first Pope to act as a temporal ruler which eventually came part of the Papal States. Gregory the Great established the pattern of church government in England that had everyone being supervised by someone higher. He also started missionary work that spread out of his region.Part of the reason was he was labeled the Great had to do with his influential writings that impacted the Middle ages.[7] Also, during his time as pope, he was an advocate of clerical celibacy.[8] Furthermore, he was instrumental in the conversion of the Visigothic King Recared to Nicene Catholicism in SpainThrough research we have discovered that the position of Pope gained great influence and power something that has yet to stop. It must be noted that Gregory was the first Pope with a monastic background; he made a mark in history. Gregory used strategies such as connections with the Byzantine elite, which caused him to become well known among the upper class Bishops in the Early Church During the early periods of Christianity, five cities arose as significant core of Christianity. These were Rome, Jerusalem, Antioch, Constantinople and Alexandria. Even though the Roman Church was highly regarded, the Churches in the East in general had more influence and numbers than those of the West. Following the granting of legal status to Christianity by the Decree of Milan, the church took up the same governmental structure as the Empire whereby geographical provinces were ruled by bishops. These bishops of key cities therefore rose in power.  [2]   Rome wasnt only the city that could profess to have had a unique responsibility in Christs Church. Jerusalem had the reputation of being the city of Christs death and resurrection. Furthermore, a significant church council took place there in the first century. Antioch was the location where the followers of Jesus were first called Christians. Alexandria was an important early center of Christian belief. Constantinople developed into a very significant city after Constantine shifted his capital there in 330 AD.  [3]   Nevertheless, by the fifth century, the bishop of Rome started claiming his superiority over all other bishops. Moreover, several church fathers made this claim for him as well. Why Rome? Romes association with Peter was the main spiritual reason its ultimate dominance. According to customs, Peter visited Rome all through his life and, more significantly, was martyred there. This is affirmed by the belief that his remains are below the St. Peters Basilica in Vatican City. St. Paul was thought to have been martyred in Rome as well. The majority of the claims for the popes authority are supported by one major argument- the so called Petrine theory. Affirmed by the Council of Florence in 1439, outlined as a subject of faith by the First Vatican Council in 1870, and approved by the Second Vatican Council in 1964, Jesus Christ bestowed the position of Primacy in the church upon Peter only. The First Vatican Council based their claim on a classical New Testament text long linked with it. In Mathew 16, Jesus inquires from his disciples who they believe he is. Peter says, You are the Christ, the Son of the Living God. Jesus responds: Blessed are you, Simon son of Jonah, for this was not revealed to you by man, but by my Father in heaven. And I tell you that you are Peter, and on this rock I will build my church, and the gates of Hades will not overcome it. I will give you the keys of the kingdom of heaven; whatever you bind on earth will be bound in heaven, and whatever you loose on earth will be loosed in heaven.   [4]   Given that the word Peter stands for rock, the above stated verse has been taken by the Roman Catholic Church to mean that Peter was charged with the task of overseeing the formation of Gods Church, had spiritual power over it which he passed on to successive Popes (Protestants disagree that the rock signifies not only to Peter but to his admission of faith.) Additional biblical support for their claim has been found in the Gospel of John, whereby the resurrected Jesus directs Peter to feed my sheep. An imagery of St. Peter watching over the gates of heaven has its origin from the Matthew 16 passage.  [5]   The Bishop of Rome was one of the most significant Bishops of Western Europe up until the Reformation due to a number of factors. Being the city which lay claim to having the first martyr, (Peter), Rome was the historical capital of the empire and a politically key city, so it was expected that the bishop of the city would in addition be important. Furthermore, the pope was the most dominant figure that remained in Rome after the capital of the empire was moved to Constantinople by Constantine. The Bishop of Rome claimed control over all other bishops and Christians based on biblical passages, but some of it was as a result of political and cultural realities. In Western Europe, there existed no other cities to rival Rome giving the Roman Bishop automatic prestige. In the east however, there were rivals such as Alexandria, Antioch, Constantinople and Jerusalem. The bishop of Constantinople never did stoop to Roman claims. Additional prestige on Rome was as a result of tradition. It w as a city of martyrs. The earliest persecutions, initiated by Nero, occurred at Rome. In addition, Peter was martyred at Rome. As earlier observed, Rome was the solitary city in the Western hemisphere of the Empire while the rest (four) were found in the Eastern region of the Empire. As the two areas became increasingly culturally and politically advanced, the eastern region was in charge of decisions concerning the church and political life whereas Rome was sought out regarding decisions of vital nature, whether it be of political or religious side.  [6]   In addition, the barbarian attacks of the fifth century were significant. Leo I, considered by many as the first pope in the modern sense, was influential in convincing Attila the Hun not to attack Rome in 452. When it finally fell to the Vandals in 455, Leo persuaded their leader not to set the city on fire. These endeavors further added to the prestige to the bishop of Rome. Besides, when Rome fell to the barbarians in 455 AD, the church grew to be the defender of order, justice, and the remainder of civilization. The bishop of Rome was active in recapturing the harmony and steadiness that had been crushed by the attacks. Compared to the West, the Eastern side of the empire endured for another 1000 years, hence the bishops there didnt match the political significance as their Roman counterparts.  [7]   The reality of Rome being the center of political and religious power within Western Europe had some positive ramifications. Firstly, the Christian cause was broadened and Rome was viewed by not only Western Europe as the key voice and head of Christianity, owing in large part to the Catholic Church, but in addition accepted by the people who lived in the Eastern region of Europe. Rome accorded the bishops the chance to petition resolutions that were made, in regarding their standing and duty as men of faith. Many bishops that were given judgment that they sensed were unfair petitioned their case to the Roman Spiritual authority at the time.  [8]   The reality of Rome being the center of political and religious power within Western Europe had also negative positive ramifications. In time, the lines started to blur and it became difficult to differentiate between the responsibility of the church and government. There existed the feudal system that echoed the spiritual chain of command that had been advocated for by earlier theologians. This practice gave rights to landowners, allowing their servants to till the land in exchange for imbursement of wages or debt. In spite of this, wealthy persons arose who had servants that were obliged to them. This reached a point where it became a never-ending cycle of assistance with little to no possibility of ever being set free of their gained obligations. The church as well started to function in a way that was not planned by the founding fathers, for instance abbots being married. The lowest point of the Papacy occurred when at some point in when Stephen VI was in office, a trial took pla ce where his predecessor, who had passed away 3 days earlier, was taken before a council, found guilty and dragged through the city. After the ordeal, he was buried in a common grave. Subsequently his papal robes were taken and his fingers cut off.  [9]   Whereas Rome was the key voice of the Catholic Church, the church faced many challenges leading up to the Reformation.

Vendor managed inventory in fmcg sector supply chain

Vendor managed inventory in fmcg sector supply chain Vendor Managed Inventory (VMI) is a planning and management system in which vendor is fully responsible for the replenishment of inventory based on timely point of sale information to the buyers (retailer) place. This concept helps increases the customer responsiveness by reducing the supply and demand gap thus giving the satisfaction to end customer by increasing availability of the desired product when customer wants it. Supply chain partners must share their vision of demand, requirement and constraint to set the common objectives (Guillaume et al; 2008). Quality of buyer supplier trust and relationship, quality of ICT system and intensity of information sharing has positive impact on VMI implementation (Marloes et al; 2008). Information technology combined with VMI offers a clear view of inventory holding location giving supplier better information for replenishment planning (Malla et al; 2007). Before implementation of VMI, analysis of the level of uncertainty of customer demand is needed as high uncertainty in demand negatively influences the performance attained through VMI (Kazim Sari 2007). Upstream data transferred to suppliers i.e. current inventory level and accurate sales forecast is the most important factor for the successful implementation of VMI (Astrid Vigtil, 2007). Benefits of VMI implementation depend on contextual factors surrounding the implementation and dyadic intentions (Jongk yung et al; 2009). Implementing VMI is not solo effort it can be beneficial if company wide effort is involved (George kuk, 2004). VMI supply chain has improved dynamic response which causes reduction in manufacturing on cost and transportation demand (S.M. Disney et al; 2003). VMI gives benefits to retailer as manufacturer stock more to reduce risk of stock out which in turn reduces retailer holding and shortage cost and increases its profit (Brendra k et al; 2004). Implementation of VMI in FMCG sector of Pakistan is a major challenge for the FMCG companies and the retailers both. Maintaining of high quality error-free service in the dynamic and uncertain environment of Pakistan with lack of ICT infrastructure (information and communication technology) is a huge pressure. Due to heterogeneous customer base complete VMI implementation in this scenario is not possible so FMCG companies need to carry out its operation in both the way i.e. for the both VMI and non VMI customers. For flexible and fast communication between FMCG producers and retail chains proper ICT infrastructure is mandatory. So companies need to invest web-based information transfer systems like EDI (electronic data interchange). Adoption of VMI is not an easy task for companies as it requires heavy investment and commitment of retailers that how much they are willing to share POS information. Before full and final implementation of VMI companies must need to find out the right re tailers to be served and the factors that are acting as a barrier from retailers side as the clear and fault free implementation will have a great influence on future business performance outcomes. Objective of this paper is to find out the suppliers/manufacturer perceived objectives, drivers, obstacles, performance outcomes for implementing VMI in FMCG sector of Pakistan. Organizational objectives => Lead-time reduction, improvement in forecasting accuracy, improvement in customer service improvement in profit margin, improvement in rate of return, increase sales, control of bullwhip effect, Strategic drivers => Competition, shorter product life cycle, global supply chain, corporate restructuring. Obstacles => Ineffective organizational structure, lack of suitable it infrastructure, improper decision-support tool, lack of trust and mutual understanding between supply chain partners, internal/external integration, Performance outcomes => Effective production planning, effective forecasting, effective replenishment, effective inventory control and management, effective logistics and distribution management This paper is organized in sections. Section 1 offers the introduction; section 2 presents the literature review on research practices on VMI; section 3 is comprised of methodology: section 4 consist of data analysis and section 5 draws the conclusion regarding the findings. LITERATURE REVIEW Jan Holmstrom (1998) studied a single case study to analyze the benefits of implementation of SAP R/3 in VMI between vendor and its wholesaler. It is found that administrative cost for vendor product is reduced with reduced delivery cost which in turn gives benefit to end customer through low prices. It is also found that demand variability, inventory level and order per delivery lead time also greatly reduces which give competitive advantage to both vendor and whole seller. It is suggested that full benefit can be attained if vendor extends its number of customers. Sila cetinkaya et al (2000) studied the inventory replenishment and shipment decision in VMI through analytical model. Manufacturer with random demand patterns and retailers dispersed in different geographical areas are taken into account. Manufacturer has the freedom of holding small sized orders and dispatches it until the consolidation volume gathers. It is found that inventory costs are reduced if the inventory and shipments decision optimally coordinated. Susan cohen kulp (2002) studied the impact of internal information (sales and inventory) accuracy and its reliability on supply chain profits in vendor managed inventory. Theoretical models of two system traditional and VMI are analyzed which indicates that the accurate information helps manufacturer to forecast the consumer demand accurately which increases manufacturer and retailer over all profits. Hypothesis was tested through survey of 53 divisions of manufacturers in the FCPG industry. Result shows that use of VMI increases with the detail and reliability of retailers internal information and wholesale prices are lowered with the extent of VMI use. It is suggested that VMI will lead to higher supply chain profits if retailer and manufacturer both are willing to share accurate information and use this information in taking inventory management decisions. Terrance et al (2003) identified the distinction between supplier managed inventory (SMI) vendor managed inventory (VMI) through theoretical framework. Economic value analysis (EVA) is used to determine the non financial benefits and burdens of VMI and SMI implementation and effect of VMI and SMI on enhancement of share holder value.it is suggested that EVA analysis will help manager to identify the opportunities to increase the share holder value across both firms S.M. Disney et al (2003) studied the effect of VMI strategies on transport operation and order batching activities. Three different scenarios traditional, internal consolidation and VMI are modeled through system dynamics methodology and tested through simulation. It was found that VMI supply chain has improved dynamic response which causes reduction in manufacturing on cost and transportation demand. Transportation cost saving in VMI is possible for long term and short term and this saving is not effected by escapable and inescapable cost. This paper may help in developing the policy regarding VMI and supply chain (distribution, production scheduling etc.). S.M. Disney et al (2003) investigated the comparison between VMI and traditional seriously linked supply chain in producing bullwhip effect. Different equations are developed and simulation model testing was applied. Four variables as a source of bullwhip; price variations, rationing and gaming, demand signal processing, and order batching, were tested in traditional and VMI supply chain scenarios. It was found that through VMI supply chain all the variables can be avoided through well designed system. Demand signal processing and order batching can only be eliminated through inventory holding in traditional supply chain. For future it is suggested that VMI would be of greater benefit if the supplier uses inventory and sales information in making production and inventory management decision process. George kuk (2004) investigated the determinants and outcomes of VMI in electronic industry through survey of 94 employees of 25 companies who fully implemented VMI. Four hypotheses were created having 3 independent variables: organization size, number of employees involved in VMI and type of logistic integration, 3 dependent variables: information quality enhancement, service quality improvement and cost reduction. Through ANOVA testing it is analyzed that large level of employee involvement, small size of organization and integrated logistics achieves more benefits of VMI. It is suggested that implementing VMI is not solo effort it can be beneficial if company wide effort is involved. Brendra k et al (2004) investigated how the substitution brand competition gives benefit to retailer in VMI. Two level supply chain is taking having one retailer and 2 manufacturer of competing substitutable brand and through analysis of mathematical model it is found that VMI gives benefits to retailer as compare to non VMI as due to increase competition manufacturer stock more to reduce risk of stock out which in turn reduces retailer holding and shortage cost and increases its profit. For future research it is suggested to include inter retailer intra brand substitution competition. Pamela danese (2006) identified the way to use extended vendor managed inventory (VMI) both upstream and downstream amongst various supply chain partners to organize the information and material flows. Case study analysis approach is used taking supply chain network of leading pharmaceutical company GlaxoSmithKline (GSK). Through collected data it is shown that Information flows among the supply network members, information systems and performance monitoring system are some of the requisite of extended VMI. In GSK Information flow is achieved by EDI system which enhanced the service level, production capacity, and the inventory management. Central information system helps in production planning and order cycle processes in up stream and downstream supply network. Performance monitoring system motivates and improves the performance and allows supply chain members to over come their reluctances to share information. It is suggested that collaborative planning, forecasting and replenish ment (CPFR) should be taken into consider future research on extended VMI. Yuliang Yao et al (2007) explored how supply chain parameters affect the cost saving in VMI and sharing of this benefit between buyer and supplier. Two level supply chain having single supplier and single buyer modeled. Through analysis of model it is found that inventory cost reduction greatly depend on ratio of order cost of supplier to buyer and ratio of carrying cost of supplier to buyer. Buyer takes all the benefits of inventory reduction whereas supplier inventory level may increased which may lead to high logistic cost to supplier side. So its suggested to have side payment arrangement between buyer and supplier to get VMI worked in long run. Malla et al (2007) investigated the impact of VMI model on organizations inventory associated cost. Case study of market leader of tyre manufacturer has taken which has which has largest distribution network across India, USA and UK. Through simulation of model it is found that integration of information technology provide a clear picture of inventory holding locations which helps supplier in planning and replenishment of inventory across supply chain, which reduces bullwhip effect, safety stock and W.I.P and improves customer service. Some of the limitations of this model are high initial investment cost and lack of integration of systems. Astrid Vigtil (2007) investigated the required information exchange in VMI with the support of five buyer-supplier pair in Norwegian geographic. Semi-structured detailed interviews were conducted with the representative of different companies having logistic managerial position or similar. It was concluded through interviews that flow of upstream data is more critical rather than downs-stream data. Visibility of current inventory status and sales forecast are most important factor for suppliers and there is different kind of information needed depends upon operational mode of buyer in make to stock and make to order. In future it is implicated that for the higher efficiency of VMI electronic integration and automatic data transfer should be priorities as it supports supplier in planning of replenishment. Kazim Sari (2007) examined the benefits of VMI in achieving the increased performance through different levels of outside supply capacity, demand uncertainty, and lead time. Data were collected through simulation model; Crystal Ball, an MS Excel add-in. After retrieving data statistical test MANOVA is applied and it was concluded that high uncertainty in customers demand has negative influence on the VMI performance. There is also a direct relationship between the manufacturing capacity of outside supplier and performance of VMI. As long as the ratio between retailer and supplier lead times remains constant the performance level of VMI remain unchanged. For future implication it is recommended that before taking any decision relating VMI implementation it is necessary to conduct cost-benefit analysis if upstream information sharing is poor or customer demand is highly uncertain. Mikael Stahl Elvander et al (2007) proposed the structure for the numerous setups that could be arranged while establishing a VMI system. Semi-structured interviews were conducted from 15 company of Switzerland. Six framework were prepared and tested against the focus group consisted of representative of nine different companies including suppliers and customers who already had implemented VMI, in workshop. Through workshop it was deduce that there are a number of different ways in which VMI system can be configured, that will limit a suppliers likelihood to employ the information made accessible through VMI. It is suggested that the challenges related to operation and management may differ in different VMI system configuration. This should be taken into consideration in order to find best optimal VMI system configuration. Atul B. Borade Satish V. Bansod (2008) studied motives, drivers, obstacles and benefits of VMI practices in e-environment. Key variables were compared between small and large Indian industry questionnaires were filled by 112 large companies and 86 small companies and hypothesis was tested through independent sample t-test. It was resulted that motives, drivers, obstacles and benefits are considerably different for small and large enterprises while adopting VMI. It was found that the major objective for SMEs is profit improvement and for large companies is improved customer service. Driver for SMEs is competition and for large companies it is global supply chain. Obstacle in implementing VMI for SMEs is lack of IT infrastructure and for large companies is lack of trust between supply chain partners. Objective for SMEs is profit improvement and for large companies is improved customer service. Benefits gain for SMEs is better forecasting and for large companies is improved logistic an d distribution management. It is suggested that IT can gives companies advantages to maximize end consumer value and reduce operating expense as it gives the real time information of marketing conditions. Guillaume Marques et al (2008) examined the integrated view of the VMI. Outside the short term pull system inventory replenishment, partners have to share their demand forecast, requirements and their limitations to fix middle/long term common objectives. In order to conduct the study 28 articles were review and it was concluded that there was no doubt about the real application of VMI in industry. What clearly is VMI and how can it be correctly implement in supply chain is not clear. It cannot be justify whether VMI is a model, a process, a strategy, a relationship, a link. Juhwen Hwang, Su-Hwa Wu and Yu-Yen Huang (2008) studied the supplier performance enhancement in term of total relevant cost/unit. Three different models were proposed for single supplier with heterogeneous retailers, one is uncooperative model with independent inventory management system, second model was VMI model in which supplier is responsible for inventory replenishment order cost and certain degree of holding cost and third model was VMI/CRE model, in which VMI is combined with CRE (common replenishment epochs) strategy. Data was analyzed through Algorithm and numerical experimental design and it was concluded that VMI and VMI/CRE results are significant for supplier performance as compared with uncooperative model. For the future implication it is suggested that the supplier are required to provide incentives such as price discounts to compensate the losses which are bear by retailers so that aligning ordering schedules with CRE. Marloes J. T. Claassen et al (2008) studied the perspective of buyer in term of benefit gained through VMI. Research model was formulated having four key variables; quality of ICT system, quality of information, intensity of information sharing and relationship quality. Sample of 64 Dutch buyer responded through email and model was tested through Partial Least Square (PLS) technique. It was resulted that the quality of the buyer-supplier relation, quality of IT-system and intensity of service level has an impact on buyer-perceived VMI benefits and it is not impacted by actual quality of the information shared. Furthermore three outcomes of VMI performance are higher customer service level, efficient control over supply chain and cost reduction to some extent. It is proposed that the primary benefit of VMI implementation is not cost reduction; it is high customer service level and supply chain control which can be obtained through better relationship with supplier and efficient IT inf rastructure. Jouni Kauremaa et al (2009) found out the types of benefits of VMI program and its sharing at the five levels (supplier vs. buyer). An exploratory multiple case study research methodology was used. Quantitative and qualitative data were collected through semi-structured interview from five operational levels. It is concluded that for buyer and supplier, VMI can lead to strategic and operational benefit both which is depending on pair intentions and contextual factors surrounding the given application. It is suggested that with the help of contextual factors VMI system can be designed with more accurate and perfect implementation targets. Kari Tanskanen et al (2009) investigated the challenges faced by the construction industry at corporate level to manage logistics and to evaluate VMI as a solution of logistics for small items. Three residential house construction companies were elected located in Helsinki, quantitative and qualitative data were collected through web cameras observations and interviews. Percentage analysis was applied on quantitative data and on the bases of outcomes it was concluded that VMI is a suitable solution for small item logistics for the construction companies. For future it is implicated to work on other industries located in different geographical location. Jongkyung Park et al (2009) investigated a framework for integrative SRM (supplier relation ship management) system by exploring broad approaches to overall SRM functions. Frame work includes five stages: Setting up of purchasing strategies, Selection of a supplier, Cooperation, supplier valuation and enhancement and endowment of continuous improvement. For this past studies related to SRM were examined and a framework for an integrative SRM system was recommended through which a case study was performed constructed on the systematic hierarchy procedure with a field survey. Results shows that the benefits of SRM can be obtained through the suggested framework and it is applicable to real fields through application case. It is recommended that this framework will help purchasing manager to analyze strategic features of SRM before and during the SRM system operation. Francesco Zammori et al (2009) identified the standard configuration of a vendor managed inventory (VMI) contract which will be a building block for the initial explanation of the agreement. For this study an Italian plant was selected as an ideal candidate because of complexity of its manufacturing process and the data in the form of the information flow and the technical specifics which are critical before any operational setup are recognized and discussed and formed as parameters for the explanation of the elementary frame of the agreement. It is revealed that VMI agreement should be organized into segments by having generic and legal sides and official aspects included in the annexes. This will increases the flexibility of agreement As VMI relationship progresses with the time.it is proposed that this flexible structure of VMI agreement can be easily implemented by several industrial fields. Atul et al (2010) studied the difference in the practices of VMI in small and large Indian industry. Key variables were objective, drivers, obstacles and impact of VMI in large and small Indian industries, questionnaires were filled by 98 large companies and 63 small companies and hypothesis was tested through independent sample t-test. It was resulted that objectives, strategic drivers, obstacles and affected operational areas are considerably different for small and large enterprises while adopting VMI. It was also found that the major objectives for adopting VMI are customer service and profit improvement. For future it is recommended that the research should be perform on more variables and for other geographical (culture) areas. METHODOLOGY Data were collected through primary source and research approach to be of qualitative in nature as the aim of this paper is to explore the supplier perception and opinion about implementation of VMI in FMCG companies operating in Pakistan. Exploratory semi structured interviews had been conducted with the key person of FMCG companies working in Pakistan. Then through the inductive reasoning observation will be analyzed and the theory is be generated.

Difficulty With Essays -- Writing Education Writer Essays

Difficulty With Essays Trying to write an essay is difficult. Reading a book with the very nicely written essays is great and allows me to see examples of good essays. Suggestions such as the journalist’s questions, mapping, brainstorming, and idea books give support and guidance that are supposed to be helpful. After reading all the material of what goes into an essay and the helpful suggestions to get me started in the right direction, such as ways to overcome writer’s block, it is time to begin. Still nothing; I just sit there in front of the computer. I ask myself, how can I use all of the useful information that has been given to me? I try mapping and brainstorming, but a topic or idea is needed. Frustration, irritation, and confusion are very strong emotions I have at this point. I go back to the text and reread one of the stories, and something clicks. An experience comes to me that can be related easily to one of the stories in the required text, so I begin. Ideas for the essay pop into my head. Writing begins fast at first with all the examples found, personal experiences I can write about, and the thoughts evoked by the story that was read or idea I came up with. When rereading what has been put down on paper or typed on the computer, it all of a sudden becomes unclear or out of focus as to what those written words have to do with the thesis or the story. The ideas somehow have nothing to do with what I was trying to convey. The frustration of what is in my head and what I want to put down on paper is intense. When taking my ideas to someone to run by them, again the ideas sound great and clear. I do not know how many times I have heard, â€Å"That’s great! Write it like you just told me.† How did ... ...the ideas that I am trying to express in my essay? How do I get them to come across to the reader in sentences that make sense? How do I come up with enough of them to cover the amount of pages required? The Webster’s Pocket Dictionary and Thesaurus are my only insight into the world of words and their meaning or usage. How wonderful it would be to have the ability to sit down and just write colorful and animated essays without frustration, irritation, and confusion. I can see my fingers flying across the keyboard, putting down words that make sense to the reader and me. What a thought! Someday this might happen, but until it does reality returns and I am once again asking myself if what I am writing is good enough. Work Cited Valeri-Gold, Maria, and Mary P. Deming. Making Connection Through Reading and Writing. Belmont, CA: Wadsworth, 1994.

Patriarchy in Franz Kafkas The Metamorphosis :: Metamorphosis essays

Patriarchy in The Metamorphosis Patriarchy, that is, the supremacy of the father in a family and the reckoning of descent and inheritance in the male line, plays a major part in family life. However, the institution of patriarchy is not just limited to European cultures. In this essay, we will examine the instances of patriarchy in "The Metamorphosis" and compare it to instances in Japan. In the beginning of "The Metamorphosis," we can tell from the way Gregor's family is organized that Gregor is the 'father figure,' in that he is the primary breadwinner and the one who makes most of the decisions for his family. On page 1781, we can see Gregor thinking that me would "take charge of the family's affairs again," hence showing that before he turned into a bug, he was the dominant person in the family. He is the only person in the family who actually goes out to earn money. His father has already retired, while his mother and sister, following the standards of that time, do not go out and work. Gregor is the only one who goes out as a traveling salesman, and is responsible for earning money for the whole family. His father stays at home and only "lies wearily buried in bed"(1778) while Gregor goes out on business trips. From this, we can see that Gregor has taken over his father's responsibilities as head of the household. He is earning money and supporting the family while his father has retired and only stays at home, doing nothing. This conforms with the practice of patriarchy in that the son, Gregor in this case, inherits the position and responsibilitles as head of this household from his father. In Japan, the son of a family is expected to take over the responsibilities of taking care of his family when his father retires, similar to how Gregor takes over in his family. The son is also expected to look after his parents after they grow old and retire, similar to how Gregor looks after his retired father and mother. If he does not look after his parents, he is thought of as being 'unfilial' and seen as a bad person. In contrast, daughters are expected to go out and find a good husband and get married, similar to Grete at the end of "The

Capital Punishment :: essays research papers fc

CAPITAL PUNISHMENT Crime is a part of our lives, it is everywhere! Controlling or eliminating crime and criminals is no easy task but it can not be ignored. Making sure those that are rightly accused to a just punishment is very important. There are many reasons why people commit crimes; some do it for the shear of enjoyment others do it to be able to survive. The death penalty should not be used for every crime, although I strongly believe it should be used for those who commit very violent crimes, such as murder. Deterrence is the means to punish those who commit crimes as an example and to create fear in others who might want to commit a crime. The death penalty is one way we use to create fear! Most people fear death one way or another. Ernest van den Hagg, in his article â€Å"On Deterrence and the Death Penalty† mentions, â€Å"One abstains from dangerous acts because of vague, inchoate, habitual and, above all preconscious fears† (193). Without this type of deterrence what would stop criminals that already in prisons for life keep from killing another inmate or a staff that works there? There are those that are against the death penalty called anti-death penalty advocates, they say that imprisonment by it self is enough to deter criminals, killing criminals is not needed! Hugo Bedau argues in his article, â€Å"Capital Punishment and Social defense† says, â€Å"Crimes can be deterred only by making would-be criminals frightened of being arrested, convicted, and puni shed for crimes† (301). According to Richard Seiter in his book â€Å"An Introduction Corrections† states that â€Å"From 1986 to 1997 the number of males that went to prison increased 70% while the number of females increased 118%† (210). It seems that just going to prison isn’t enough for some people. Without the death penalty insane people would kill others thinking they could get away with it and if not what’s the worst going to happened to them â€Å"Prison for life†! One could argue that the death penalty probably has saved someone’s life because it deterred someone from committing that act! Still anti-death penalty advocates believe that the death penalty is irreversible and that some people who really weren’t guilty are sentenced to death. Yes the death penalty is irreversible but the chance that an innocent person gets sentenced to death is extremely low. The judicial system goes threw extreme measures to insure this doesn’t happened! They do this by making sure that only when guilt is determined by clear and convincing evidenced be punished.

Review of a few good men Essay

A few good men starring Jack Nicholson Tom Cruise and Demi Moore is about ethic in the marines. Many characters in the movie are faced with moral dillemas Tom Cruise and Jack Nicholsons characters are faced with moral dillemas. The movie is about two marines who are accused of murdering there fellow officer, during the incestigation it is discovered that there is a practice called â€Å"code red† this is a unethical and unofficial disciplinary measure by the marine squad when a member goes against the unit. The offender is gagged, beaten, and then they are killed by their fellow officers. The accused put the blame on someone they said was higher up from them. They carried out the â€Å"code red† order because the officer was not living up to the duties and agenda of the marines, and they were following the command of a higher ranking officer than they were. It is later discovered that Colnel Jessup played by Jack Nicholson was the one who gave the order to kill private Santiago. This crime is not only ethically wrong in the marine corps but it is also illegal by law. Lance Corporal Harold dawson and Private Louden Downey, played by Wolfgang Bodison and James Marshall were just following orders when they assulted Private Santiago late at night by stuffing a rag in his mouth and basically suffocating him creating respirtory complications. Santiago had decided that millitary life was not what he wanted and he ended up paying the price for that decision. False discharge papers were created in an attempt to hide the actual code red plan. There are two ethical issues here, of course one is the murder performed byDawson and Downey, the other is the code red order of Jessup and the subsequent cover up. Kaffe is a young trial lawyer who has a lot to prove. His father was a famous lawyer, so in order to be like him Kaffe needs to win all the time , losing is not an option. One of his tactics is to request a plea bargain on many of his cases. Kaffee is acquired to defend Dawson and Downey, however Kaffee knows that the two marines have done something unethical. Kaffee, in fact, despises Dawson and Downey so much that he says they do not deserve the uniforms that they wear. Kaffee has adilemma; his personal feelings concerning people who abuse others who aren’t able to defend themselves get in the way. In short Kaffe does not want to defend these marines.His normal course of action would have been to request a plea bargain. However JoanneGalloway played by Demi Moore, his co-council and superior officer convinces him not to go that route. Kaffe  starts work hard on the case. As time goes on he discovers that Dawson and Downey are really not to blame at all. The problem rests squarely with Jessup. When this discovery is made Kaffe holds colonel Jessup culpable. This puts Kaffe’s name and career at great risk. over time it became very important for Kaffee to vindicate the marines and to bring down Jessup. This in his mind was proper justice and also something true,noble, and outside of himself. He even came to accept that fulfilling his fathers footsteps did not matter. Most civilians would label Jessup’s actions as cruel and cold hearted and vicious. They would view thesituation from a Teleological framework, which means they would be thinking about theconsequences of Jessup’s actions. However, civilians are not marines and therefore do not understand the point of the situation. The point is to adherence to military rules. In fact proper ethical behavior in the case of a marine comes form following therules. This is an example of a deontological framework, or a framework that judges the ethics of an action based on adherence to rules. This is Jessup believes to be the world he lives in, a world, iof rules, not consequences.The turning point in all of this occurred when Santiago died. Jessup lost his mind at this point. He lied to Kaffee by telling him that Santiago was to leave the base. He also said that his chiefs of staff had orders not to abuse Santiago. Because of Kaffee andGalloway’s persistance, Jessup went to prison for his actions.I am not a military person, but have many family and friends that are in the millitary and know how some of the operations and rules work..However, this kind of situation is not possible amongst civilians. Military people have to defend our country’s freedoms and sometimes they have to fight for the freedoms of other countries. In order to do this they have to abide by a particular set of rules so that they are fair in helping other countries have their safety and freedoms as well. I really do not believe that the ethical dilemmas posed by the movie could have been solved any other way. Dawson and Downey may have rejected Jessup’s orders to do a code red on Santiago. They mayhave been fired for this, but in any event the order would have gone to other Marines more willing to carry it out and help their career. It really does not matter because Santiago would experience thecode red no matter what. Fate is what it is and  cannot be changed and in this case it was his time. Kaffee wanted a plea bargain, however due to Galloway’s influence he chose to focus his intellect on the case. I believe that this was a wise decision. It resulted in saving the marines from time in prison and sending Jessup to jail. .Code red orders have probably been given countless times in the past, the reason being that they work. People have a preconcieved notion of what lawyers do, and how they think and act. That they are only out to make a profit. This is a millitary court though they have to uphold to a different set of standards when it comes to the law. There is the law that we know and the law of the millitary. I also think that people watch movies about legalities and justice to try a nd get a better understanding of our world. There are a few different types of millitary branches out there that rule different areas like the navy is usually under water, the army is on land, and the airforce rules the skies. With all these how do we govern laws to fit all categories of the millitary. How do we ensure that they equally enforce these laws and protect all of their enlisters. I read an article about women being assulted by their fellow officers and they hardley ever see and type of punishment or trial for what they did. How is there any ethics there. What lesson is learned, that since they are in the milli tary they can get away with thing. To me I think that millitary should fall under the same circuit of justice as all others. I think that the movie all in all was very good. The actors that portrayed the characters were very believeable, as well as the story line. I think something like that could and maybe even already did happen. You hear a lot now about our soldiers falling victim to friendly fire over seas and it makes you wonder why that really happened. It is a sad reality though. I also like a lot of the actors in the movie like Kevin Bacon, Kieffer Sutherland as well as Jack Nicholson and Demi Moore. I think that with the upcoming holliday it was only fitting to do a movie about the millitary. Many of my family members either have served or still serve in the millitary and I was in the ROTC program in highschool so to me this is a subject that  I am passionate about. Not just on hollidays but everyday I come across a veteran I make sure to thank them. Because wha happened in the movie does not depict the military as a whole and these men and women truly are the superheroes of today.

John Donnes’ “A Valediction: Forbidden Mourning” Essay

In the poem A Valediction interdict Mourning, by John Donne, the utterer is consoling his whopr who is mournful of the verbalizers imminent departure. The vocaliser is construction that since they have safeer than ordinary grapple for champion a nonher, their get it on get out endure the separation. Donne uses meta animal(prenominal) conceits and proportional imagery to illustrate the crux of the matter of the poem. The utterer is reassuring his respectr by reminding her of how great their love is it transcends the personal and and so will over find whatever prohibition is set on their path. He is pertinacious his lover to mourn his departure.In the rootage half of the poem the speaker contrasts their love amid that of spiritual and material objects the subordinate actions of the earth comp atomic number 18d to those of the heavenly spheres (11). He is seek to prove to his lover how their love is non of the ordinary kind it is more than mere(a) affection. He c omp atomic number 18s their love to that of thoroughgoing(a) gilt precept let us melt, and perplex no noise (5). Pure gold, when melted, does non spatter, it melts down smoothly. Therefore he is byword that if there love was gold it would unsex no noise for their love is that of the purest kind. The speaker and so says that earthly things bring harm and fears (9) entirely since their love is above earthly matters, they should thence not be afraid of parting. The speaker feels that there should be no grieve and exaggerates his lovers anguish, telling her there should be no tear-floods, nor sigh-tempests (6).The narrator talks of dull sublunar loverswhose understandings are sense (13/14) these lesser couples love is based upon the vanadium senses. He is saying that love back endnot be solely based upon these senses, which are purely physical. Love has to transcend the physical to be pure and their love does. The speakers tone then turns comforting by saying that they some(prenominal) know that their love is more than physical therefore they should be at ease. A physical separation is ensuing provided not an emotional one their love will endure. He describes their two soulswhich are one (21).He says that their separation will not be a snap off entirely an expansion (24) of their love their souls are unite and cannot be take awayd by whatever forces sh whole come in their way. He continues to develop the image between their love and pure gold by saying that through this separation their souls will simply spreadaside to aery daintiness (24) but never separate (as does pure gold when flattened).Donne compares the couple to a geometric turn over, a metaphor which carries two hearty meanings. The first being the idea of a clutches being two separate entities, two feet, which are attached but not always together. He says that the oscilloscope is them, separate beings but still united as one, by their soul. One fundament of the compass will stay as the other moves around and away, and the stationary base of operations hearkens after it (31) but is unable join the other. The speaker is making the point that not matter how far one of them whitethorn travel they will always free the circle and eventually effect to the beginning. The compass also portrays their love as a circle. A circle is an image of apotheosis never ending and continuing for timelessness as is their love. The speaker is saying that no matter how far apart they whitethorn travel they will always come back to one another. He may travel far but he will draw his circle just, and end, where he began (36).The speaker draw before how their love transcends the physical, it is deeper than sex and stimulation of the senses. In the final stanzas though, the speaker addresses all the factors of any healthy kin. The speaker says that his compass foot, as it draws nearer home, grows prepare (32), an allusion to the sexual component of their relationship. D espite the abominable power of an emotionally based relationship there is still a strong a physical aspect. He misses her with his soul but also physically yearns for her.This poem is written to comfort a lover. Donne opens with comparative images of the physical and earthly, saying that the sentiment between the two lovers is more than earthly love. He then uses metaphysical conceits, comparisons of unrelated objectsthe physical and the spiritualto further emphasize his point. The two compasses, no matter how far apart they travel will always return to the other. If one is truly in love then physical separation does not matter if anything it will only sanction the union. The feelings between the speaker and his lover are greater than common love, therefore they can endure the separation the speakers departure should notbe mourned.

Ethnographic Reseacrh

ethnographicalal search descriptive anthropo lumbery is a causecast of well-disposed acquaintance investigate that investigates the practices and behavior succession sentence of a community, by comely genius of its members. It is found on cultivation slightly a stage setting and the plenty life- season in it, by taking into custody their values, require and vocabulary. It requires close report of what is go d star or observed, avoiding whatsoever interlingual r reverseition or military rank as further as possible.Within the field of sire externalize, descriptive anthropology or movie descriptive anthropology be manners employ to receive military aboutonenel ehaviour in the ass setting of the persons natural environment, as a centre of gaining acumens almostwhat peoples behaviours and unarticulated motivations, drivers, demand, in roam to ca occasion modern solutions. institution ethnography helps answer questions standardized what is deficiencyful to premise with victory what atomic number 18 the cay cordial actors and roles to suck into consider and which argon the throttle factors? educated ceremony and troth atomic number 18 the chief(prenominal) rules that enable our team up to fancy substance absubstance ab drug user requirements and context of use.Two fashion models of the ethnographic design pproach ar shadowing and self-observations. shadowing is an ethnographic technique to pull in a persons accredited number- cartridge clip interactions with carrefours, function or act upon and their transmutation contexts and call for everyplace the line of operation of a day. shadowing a lot focuses on ill-tempered hit the books aim offts or tasks disassembleicipants argon unbidden to sh be. trounce loud and mop up hearings are use to shed light on questions. Self-observations/ Diaries is a method use when it is difficult or impracticable to straightaway s hape up a plastered place (like peoples steads) or irritate is too date consuming.It consists of postulation eople to declare oneself self-observations nigh their activities in the trope of log reports or diaries, for example. Although this method quests the subjectiveness of the some(prenominal)(prenominal)(prenominal)izeicipants in the information collected, it shtup be worth(predicate) to sound a coup doeil of life through with(predicate) the look of the people that are beingness examine. How ethnographic look into whole shebang ethnographic look relies on techniques much(prenominal)(prenominal) as observation, goggle box diaries, photographs, contextual interviews, and depth psychology of artifacts such as for example devices, tools or bracingspaper publisher forms that top executive be utilize as disperse of a persons Job.Observations nates be do at home, at work, or in leisure environments. wad peck be breeding with their family, on their have got, with work colleagues, or as part of a sort of friends. a lot one role player whitethorn be recruited, scarce several to a greater extent whitethorn be studied as part of that persons family or friends. entropy collecting send away figure from a 4-5 moment contextual interview, through to side by side(p) a histrion for several days, or even a longitudinal psychoanalyse everywhere several weeks or months to investigate, for example, how a detail product or table service strength be utilise all over time.It doesnt of necessity mean well(p) immersion in a persons life it buns bring a discernment interview in a persons home or it capacity involve a person only when maintaining their own television receiver daybook over a halt of time. Where and how you business leader use it ethnographical search brush off pull up stakes highly thick insight into real life behavior, and trick be utilise to nominate new or soon unmet user necessarily. This approach is more or less productive at the get of a throw when in that location is a need to apprehend real end exceptional audience. When non to useethnographic search git take into account a probative tot of qualitative data, and synopsis notify be time consuming. broadside The status ethnographic rouse be utilise its shortly a sec of a buzzword with some agencies who whitethorn not in wide project the approach. It is recommended that a specialist operation is used, who earth-closet contend flourishing matter studies (collecting and analyzing the data). Participants In principle, anyone could get in in this type of research. As with any user research, the recruitment of suitable participants is key.The full implications of the research should be richly explained to likely participants, as some whitethorn not observe genial with this level of infringement in their lives. Timescales Depending on the study involve and the approach, entir ely 6-8 weeks from apprise to results fanny result rich insight. It may take time to puddle religious belief with participants, and the analysis percentage point needs to be sufficient to be thorough. Ethnographic research seat be overpriced and time consuming, however this depends on the needs of a particular proposition project. The benefits derived nates be extremely valuable.